Salone del Mobile 2024
Salone del Mobile 2024
Explore Kettal at Salone del Mobile
This year our stand for Salone del Mobile was designed by Patricia Urquiola with a reductionist approach, featuring sparse columns within expansive open spaces. These massive columns, resembling ruins, evoke a sense of decadence and the passage of time.
Stand Designed by Patricia Urquiola
Externally, the stand captivates with openings filtered by foliage, creating an appealing interplay of visibility and concealment to pique visitors’ curiosity.
Upon entering, a harmonious dialogue between finishes and products unfolds, with the booth’s colors seamlessly complementing the showcased items. This architectural envelope not only serves as a backdrop but also becomes functional to the exhibition, embodying a neutral yet purposeful aesthetic.
The space is divided into a section for outdoor furniture and one for office furniture. Within these sections, the design language remains consistent, with a unifying aesthetic. For the outdoor section, greenery creates a natural ambiance, while in the indoor area, the curtains elegant curtains contribute to a refined atmosphere.
On the roof, circular canopies with lights illuminate the showcased design pieces, emphasizing their importance and highlighting their qualities.