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Konzipiert und kuratiert von Maddalena Casadei\nDie Neuauflage eines historischen Projekts anzugehen erfordert stets eine präzise erzählerische Entscheidung. Im Fall des Loden-Sessels von Vico Magistretti, angesichts der begrenzten historischen Dokumentation, wurde bei der Darstellung des Designers selbst eine leichtere und weniger ehrfurchtsvolle Herangehensweise gewählt.\n\nFür Magistretti hatten Namen grundsätzliche Bedeutung—sie waren suggestive Elemente, die dazu dienten, die technischen und sinnlichen Qualitäten eines Objekts durch Anspielung zu vermitteln. Wie beim Fiandra-Sessel ist der Loden-Sessel direkt mit seinem Polstermaterial verbunden und ruft Komfort, Wärme und Langlebigkeit hervor.",{"item":1470,"type":1456},"PxNUeGdUQJm2q-paTgelaw",{"item":1472,"type":1456},"P4TiGB0qSwK2lMKE5Cvq6w",{"type":1460,"children":1474},[1475],{"type":1463,"value":1476},"In Italien wurde Lodenstoff insbesondere von den 1960er-Jahren bis Ende der 1990er-Jahre zu einem ikonischen Kleidungsstück und symbolisierte eine gebildete, zurückhaltende und kultivierte Elite. Magistretti selbst trug im Winter stets einen Lodenmantel und besaß mehrere in unterschiedlichen Farben.\n\nAus dieser Idee heraus baten wir Persönlichkeiten der zeitgenössischen Designwelt, die Magistretti kannten, Anekdoten über Vico und seinen untrennbaren Loden zu teilen. Diese Geschichten fügen jeweils auf ihre Weise kleine, aber bedeutungsvolle Details zur umfassenderen Erzählung rund um Magistretti hinzu.\n\nDie Texte wurden anschließend mit einer Reihe von Fotografien von Piotr Niepsuj kombiniert, einem Fotografen, der für seinen spontanen, direkten und teils respektlosen Blick bekannt ist, und schaffen so eine visuelle Erzählung, die Erinnerung und Moderne verbindet.",{"item":1478,"type":1456},"bzeFU_ukSJu4P3_d64hezQ",{"item":1480,"type":1456},"Y4Vjcrj0TZ-oR4C6AtrsSg",{"item":1482,"type":1456},"e2kcsABTROCwRcvITzNTfg",[1484,1494,1501,1506,1511,1518,1525],{"__typename":1485,"id":1455,"pretitle":1486,"title":1445,"body":1487,"assets":1488,"link":16},"TextImageRecord","Vico Magistretti","Kettal erweckt die Loden-Kollektion wieder. Ursprünglich 1961 für Gavina entworfen, ist Loden eine Serie mit einem Sessel und einem Sofa mit einem lackierten Holzgestell, das aus vier zylinderförmigen Beinen besteht, und einem geneigten Sitz, ebenfalls aus Holz, mit geschwungenen Armlehnen, deren Gestaltung dem Profil der Armlehnen der Carimate-Stühle ähnelt.\n\nSitz und Rückenlehne sind mit Stoff bezogen. Dino Gavina, ein Geschäftsmann aus Bologna, begann Mitte der 50er Jahre mit der Produktion neuer Möbel durch die Zusammenarbeit mit bekannten Designern und setzte die Produktion von Möbeln von Breuer, einem renommierten Designer in New York, wie den Cesca- und Wassilly-Stühlen, wieder in Gang.\n\nDie Loden-Serie von Magistretti gehört zu den Kollektionen, die Gavina in den 60er Jahren produzierte.",[1489],{"alt":16,"title":16,"url":1490,"width":1491,"height":1491,"mimeType":41,"focalPoint":1492,"blurUpThumb":1493,"video":16},"https://www.datocms-assets.com/170258/1766429620-vico-magistretti-1.png",406,{"x":22,"y":22},"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFgoPDhUbDg0XDhYUDg4OFxMZGBYTFiEdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLBQUFEAUFEC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABgAGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAABgUE/8QAHxAAAQQCAwEBAAAAAAAAAAAAAQACAwUEEQYSIqEU/8QAFQEBAQAAAAAAAAAAAAAAAAAAAAL/xAAUEQEAAAAAAAAAAAAAAAAAAAAA/9oADAMBAAIRAxEAPwCerb7Kjg8haMfIbF8ZAYVz8brBPD60qxlRDHjEho3pSpI/usJ3HbSi1HQzMmIZH8RBtcc4nmRYhO1QYlFldSHFEQGUXSQ9mhERB//Z",{"__typename":1495,"id":1458,"asset":1496},"AssetRecord",{"alt":16,"title":16,"url":1497,"width":1498,"height":1499,"mimeType":41,"focalPoint":1500,"blurUpThumb":344,"video":16},"https://www.datocms-assets.com/170258/1766499304-kctl_m25_010_club-louden-rojo-mesa-kari_final.png",1716,962,{"x":22,"y":22},{"__typename":1495,"id":1470,"asset":1502},{"alt":16,"title":16,"url":1503,"width":1498,"height":1499,"mimeType":41,"focalPoint":1504,"blurUpThumb":1505,"video":16},"https://www.datocms-assets.com/170258/1766499341-3037-2_03.png",{"x":22,"y":22},"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChALDhgNDg0VDikVFh0OFxYdHSITFhUmHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLBQUFEAUFEC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAADBAUA/8QAHRAAAQQDAQEAAAAAAAAAAAAAAQACAwQFESEVBv/EABYBAAMAAAAAAAAAAAAAAAAAAAACA//EABQRAQAAAAAAAAAAAAAAAAAAAAD/2gAMAwEAAhEDEQA/AKt7O23TjbSreOzz219vGuINipDJKNsCa82I1jrnFIxY/RRunIWQKOBhmtnblkB//9k=",{"__typename":1495,"id":1472,"asset":1507},{"alt":16,"title":16,"url":1508,"width":1498,"height":1499,"mimeType":41,"focalPoint":1509,"blurUpThumb":1510,"video":16},"https://www.datocms-assets.com/170258/1766499185-3037-2_02.png",{"x":22,"y":22},"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgFCgoFBQwFBQUFBREJCgUMFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLBQUFEAUFEC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAVAAEBAAAAAAAAAAAAAAAAAAAAB//EABQQAQAAAAAAAAAAAAAAAAAAAAD/xAAWAQADAAAAAAAAAAAAAAAAAAAAAgT/xAAUEQEAAAAAAAAAAAAAAAAAAAAA/9oADAMBAAIRAxEAPwCjAJDgAD//2Q==",{"__typename":1495,"id":1478,"asset":1512},{"alt":16,"title":16,"url":1513,"width":1514,"height":1515,"mimeType":41,"focalPoint":1516,"blurUpThumb":1517,"video":16},"https://www.datocms-assets.com/170258/1766499383-frame-2055246576.png",1712,1088,{"x":22,"y":22},"data:image/png;base64,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",{"__typename":1495,"id":1480,"asset":1519},{"alt":16,"title":16,"url":1520,"width":1521,"height":1522,"mimeType":41,"focalPoint":1523,"blurUpThumb":1524,"video":16},"https://www.datocms-assets.com/170258/1777904212-loden.png",7134,2416,{"x":22,"y":22},"data:image/png;base64,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",{"__type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Magistretti war eine Schlüsselfigur im modernen italienischen Design und in der Architektur. Bekannt für seinen reduzierten und funktionalen Stil, schuf er ikonische Stücke wie die Lampe Atollo und den Stuhl Carimate. 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