Pitti Immagine is innovation: an ability to continuously review and revise the approach to trade fairs and cultural programs. It is creative thinking and speed in production. It is expressing the latest trends in clothing and market orientation. It is the essence of an ability to compete. It is an entrepreneurial spirit and an ability to plan that moves the promotion of the culture of fashion towards new horizons. For us, innovation means that it is not enough to keep in step with the times, but we have to be ahead of them.

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