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Lo stesso Magistretti indossava sempre un cappotto in Loden in inverno e ne possedeva diversi in colori differenti.\n\nDa questa idea abbiamo invitato figure del mondo del design contemporaneo che avevano conosciuto Magistretti a condividere aneddoti su Vico e il suo inseparabile Loden. 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Originariamente progettata per Gavina nel 1961, Loden è una serie che comprende una poltrona e un divano con struttura in legno laccato realizzata con quattro gambe a sezione cilindrica e una seduta inclinata, anch'essa in legno, con braccioli curvi il cui disegno è simile al profilo dei braccioli delle sedie Carimate.\n\nLa seduta e lo schienale sono rivestiti in tessuto. Dino Gavina, imprenditore bolognese, iniziò a produrre nuovi arredi a metà degli anni '50 collaborando con noti designer e riportò in produzione mobili di Breuer, un rinomato designer a NY, come le sedie Cesca e Wassilly.\n\nLa serie Loden di Magistretti fa parte delle collezioni prodotte da Gavina negli anni 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Magistretti è stato una figura chiave del design e dell'architettura italiana moderna. Noto per il suo stile essenziale e funzionale, ha creato pezzi iconici come la lampada Atollo e la sedia Carimate. 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