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Ideata e curata da Maddalena Casadei\nAffrontare la riedizione di un progetto storico comporta sempre una precisa scelta narrativa. Nel caso della poltrona Loden di Vico Magistretti, data la limitata documentazione storica disponibile, si è scelto un approccio più leggero e meno reverenziale nel presentare lo stesso designer.\n\nPer Magistretti, i nomi avevano un’importanza fondamentale—erano elementi evocativi pensati per comunicare, per suggestione, le qualità tecniche e sensoriali di un oggetto. Come per la poltrona Fiandra, la poltrona Loden è direttamente legata al suo materiale di rivestimento, evocando comfort, calore e durabilità.",{"item":1699,"type":939},"HPMlY7PES-e9xkFL0Nq5lw",{"item":1701,"type":939},"DnCWL2TyRLmQ7q9BTsDL_w",{"type":920,"children":1703},[1704],{"type":923,"value":1705},"In Italia, in particolare, il tessuto Loden è diventato un capo iconico dagli anni Sessanta fino alla fine degli anni Novanta, simbolo di un’élite colta, sobria e raffinata. Lo stesso Magistretti indossava sempre un cappotto in Loden in inverno e ne possedeva diversi in colori differenti.\n\nDa questa idea abbiamo invitato figure del mondo del design contemporaneo che avevano conosciuto Magistretti a condividere aneddoti su Vico e il suo inseparabile Loden. Queste storie, ciascuna a modo suo, aggiungono piccoli ma significativi dettagli alla narrazione più ampia che circonda Magistretti.\n\nI testi sono stati poi affiancati da una serie di fotografie di Piotr Niepsuj, un fotografo noto per il suo sguardo spontaneo, diretto e talvolta irriverente, creando una storia visiva che unisce memoria e modernità.",{"item":1707,"type":939},"H8lfGVr-R7CpSDxTMHhMxw",{"item":1709,"type":939},"KdPs9_MCR-60AkbraAU29w",{"item":1711,"type":939},"YhmFNPw1RNKpBvdUWCv0ww",[1713,1722,1729,1734,1739,1746,1753],{"__typename":945,"id":1687,"pretitle":1714,"title":1679,"body":1715,"assets":1716,"link":16},"Vico Magistretti","Kettal ridà vita alla collezione Loden. Originariamente progettata per Gavina nel 1961, Loden è una serie che comprende una poltrona e un divano con struttura in legno laccato realizzata con quattro gambe a sezione cilindrica e una seduta inclinata, anch'essa in legno, con braccioli curvi il cui disegno è simile al profilo dei braccioli delle sedie Carimate.\n\nLa seduta e lo schienale sono rivestiti in tessuto. Dino Gavina, imprenditore bolognese, iniziò a produrre nuovi arredi a metà degli anni '50 collaborando con noti designer e riportò in produzione mobili di Breuer, un rinomato designer a NY, come le sedie Cesca e Wassilly.\n\nLa serie Loden di Magistretti fa parte delle collezioni prodotte da Gavina negli anni '60.",[1717],{"alt":16,"title":16,"url":1718,"width":1719,"height":1719,"mimeType":41,"focalPoint":1720,"blurUpThumb":1721,"video":16},"https://www.datocms-assets.com/170258/1766429620-vico-magistretti-1.png",406,{"x":22,"y":22},"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFgoPDhUbDg0XDhYUDg4OFxMZGBYTFiEdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLBQUFEAUFEC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABgAGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAABgUE/8QAHxAAAQQCAwEBAAAAAAAAAAAAAQACAwUEEQYSIqEU/8QAFQEBAQAAAAAAAAAAAAAAAAAAAAL/xAAUEQEAAAAAAAAAAAAAAAAAAAAA/9oADAMBAAIRAxEAPwCerb7Kjg8haMfIbF8ZAYVz8brBPD60qxlRDHjEho3pSpI/usJ3HbSi1HQzMmIZH8RBtcc4nmRYhO1QYlFldSHFEQGUXSQ9mhERB//Z",{"__typename":1723,"id":1689,"asset":1724},"AssetRecord",{"alt":16,"title":16,"url":1725,"width":1726,"height":1727,"mimeType":41,"focalPoint":1728,"blurUpThumb":344,"video":16},"https://www.datocms-assets.com/170258/1766499304-kctl_m25_010_club-louden-rojo-mesa-kari_final.png",1716,962,{"x":22,"y":22},{"__typename":1723,"id":1699,"asset":1730},{"alt":16,"title":16,"url":1731,"width":1726,"height":1727,"mimeType":41,"focalPoint":1732,"blurUpThumb":1733,"video":16},"https://www.datocms-assets.com/170258/1766499341-3037-2_03.png",{"x":22,"y":22},"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChALDhgNDg0VDikVFh0OFxYdHSITFhUmHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLBQUFEAUFEC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAADBAUA/8QAHRAAAQQDAQEAAAAAAAAAAAAAAQACAwQFESEVBv/EABYBAAMAAAAAAAAAAAAAAAAAAAACA//EABQRAQAAAAAAAAAAAAAAAAAAAAD/2gAMAwEAAhEDEQA/AKt7O23TjbSreOzz219vGuINipDJKNsCa82I1jrnFIxY/RRunIWQKOBhmtnblkB//9k=",{"__typename":1723,"id":1701,"asset":1735},{"alt":16,"title":16,"url":1736,"width":1726,"height":1727,"mimeType":41,"focalPoint":1737,"blurUpThumb":1738,"video":16},"https://www.datocms-assets.com/170258/1766499185-3037-2_02.png",{"x":22,"y":22},"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgFCgoFBQwFBQUFBREJCgUMFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLBQUFEAUFEC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAVAAEBAAAAAAAAAAAAAAAAAAAAB//EABQQAQAAAAAAAAAAAAAAAAAAAAD/xAAWAQADAAAAAAAAAAAAAAAAAAAAAgT/xAAUEQEAAAAAAAAAAAAAAAAAAAAA/9oADAMBAAIRAxEAPwCjAJDgAD//2Q==",{"__typename":1723,"id":1707,"asset":1740},{"alt":16,"title":16,"url":1741,"width":1742,"height":1743,"mimeType":41,"focalPoint":1744,"blurUpThumb":1745,"video":16},"https://www.datocms-assets.com/170258/1766499383-frame-2055246576.png",1712,1088,{"x":22,"y":22},"data:image/png;base64,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",{"__typename":1723,"id":1709,"asset":1747},{"alt":16,"title":16,"url":1748,"width":1749,"height":1750,"mimeType":41,"focalPoint":1751,"blurUpThumb":1752,"video":16},"https://www.datocms-assets.com/170258/1777904212-loden.png",7134,2416,{"x":22,"y":22},"data:image/png;base64,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",{"__typename":17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Magistretti è stato una figura chiave del design e dell'architettura italiana moderna. Noto per il suo stile essenziale e funzionale, ha creato pezzi iconici come la lampada Atollo e la sedia Carimate. La sua opera riflette una ricerca costante della semplicità come modo per risolvere la complessità, e un profondo legame tra design, cultura e uso quotidiano.","vico-magistretti",{"allMaterials":1789},[1790],{"id":1791,"title":1792,"description":1793,"akeneoKey":1052,"akeneoFinishGroupKeys":86},"UfjNqYgWQpeB3dHrSe5l9w","Teak / Teca","Il teak Kettal proviene da piantagioni gestite in modo sostenibile ed è selezionato con cura per garantire qualità, durata e bellezza naturale.\n\nVengono selezionati individualmente solo gli alberi più adatti, utilizzando la parte centrale del tronco, dove il legno è più dritto e naturalmente privo di rami. Il teak è molto apprezzato per la sua resistenza, stabilità e aspetto distintivo, che lo rende particolarmente adatto per mobili di alta qualità e applicazioni esterne.\n\n**Specifiche tecniche**\n\n* **Colore:** Marrone rossastro\n* **Venatura:** Dritta\n* **Texture:** Superficie leggermente carteggiata\n* **Peso specifico:** 0.38\n* **Durezza Monnin:** 1.1\n* **Coefficiente di restringimento volumetrico:** 0.29%\n* **Restringimento tangenziale totale:** 5.5%\n* **Restringimento radiale totale:** 2.2%\n* **Saturazione delle fibre:** 24%\n* **Resistenza:** compressione 33 MPa / statica 59 MPa\n* **Modulo di elasticità:** 8,800 MPa\n* **Approvvigionamento sostenibile del legno:** Valutato e certificato come conforme ai requisiti di FSC-STD-40-004 V3-0 e FSC-STD-50-001 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