Kettal at Salone del Mobile, Milano 2025
Explore Kettal at Salone del Mobile in Milano and experience its latest designs.
Kettal’s booth at Salone del Mobile is conceived as an essential, light, and conceptual environment, designed to showcase the new collections with clarity and intention. The project follows a subtractive approach, stripping away all that is superfluous to let the products speak for themselves.
Stand Designed by Patricia Urquiola
The space is composed of a series of individual house-shaped structures, crafted from light, semi-transparent fabrics that gently diffuse soft internal lighting. The result is an atmosphere that feels ethereal, airy, and welcoming, in harmony with Kettal’s minimalist and functional aesthetic.
Here, the collection becomes the true protagonist: each piece is highlighted in its uniqueness and placed within a setting that invites visitors to slow down, observe, and connect with the details. These islands of calm offer moments of reflection—quiet pauses within the fast pace of the fair.
The overall experience is immersive and contemplative, translating Kettal’s spirit into a booth that is both visually light and conceptually powerful. It communicates the brand’s enduring commitment to research, craftsmanship, and thoughtful design.
Designed by Vico Magistretti
Jasper Morrison:
Vico used to come to the Royal College of Art and give advice to the students in the Furniture Design Department. He was much too elegant to wear his Loden in the studio (I remember him in a tweed jacket with a cravatte around his neck) but I perhaps it was hanging in the office or maybe he hadn’t discovered it by then. The next time I saw him was on the steps up to an airplane, he was wearing his Loden in the winter sun and recognizing me, greeted me warmly and asked if I would agree that we had the best job in the world. I said yes but I wasn’t enjoying it that much at the time, but it changed everything for me to hear these words from a 70 year old maestro, after all if he was still enjoying it at his age then I must be doing something wrong!
Vico used to come to the Royal College of Art and give advice to the students in the Furniture Design Department. He was much too elegant to wear his Loden in the studio (I remember him in a tweed jacket with a cravatte around his neck) but I perhaps it was hanging in the office or maybe he hadn’t discovered it by then. The next time I saw him was on the steps up to an airplane, he was wearing his Loden in the winter sun and recognizing me, greeted me warmly and asked if I would agree that we had the best job in the world. I said yes but I wasn’t enjoying it that much at the time, but it changed everything for me to hear these words from a 70 year old maestro, after all if he was still enjoying it at his age then I must be doing something wrong!
Susanna Magistretti:
Vico was the most English Milanese in Milan. He used to go to Savile Row to buy clothes, made to measure. Not always, because vain yes, he was, but not as much as people say! He bought pipes at Dunhill’s and basically all the stereotypes of 1960s Swinging London were a little bit his own. Magistretti’s only transgression to Englishness was the loden, the classic coat of so many Milanese besides Vico.
Santi Caleca:
I must have met Vico always in the spring or summer so I don’t remember his Loden. One day, however, I was at his house and was very impressed with his bed: there were books under the legs. I thought, what a funny solution for a designer!
Vico was the most English Milanese in Milan. He used to go to Savile Row to buy clothes, made to measure. Not always, because vain yes, he was, but not as much as people say! He bought pipes at Dunhill’s and basically all the stereotypes of 1960s Swinging London were a little bit his own. Magistretti’s only transgression to Englishness was the loden, the classic coat of so many Milanese besides Vico.
Santi Caleca:
I must have met Vico always in the spring or summer so I don’t remember his Loden. One day, however, I was at his house and was very impressed with his bed: there were books under the legs. I thought, what a funny solution for a designer!
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